The Juice Revolution: From Watered Down to Wonderfully Pure
For decades, the grocery juice aisle has looked the same - rows of oversized bottles filled with watered-down juice from concentrate, loaded with sugar, fillers, and preservatives. But consumers are changing. Today’s shopper is smarter, more health-focused, and environmentally conscious. They want real nutrition, authentic flavor, and value that goes beyond volume.
That shift is sparking a quiet revolution in the juice category - away from bulky, take-home bottles and single-serve sugar bombs, and toward premium, nutrient-dense juice extracts like The Better Berry Co. Haskap.
From Concentrate to Concentrated Nutrition
Traditional juices are often diluted and/or heavily processed, stripping away much of the fruit’s natural goodness. The Better Berry Co’s 100% pressed haskap juice is the opposite - nothing added, nothing taken away.
Just pure, cold-pressed berries packed with antioxidants, anthocyanins, and essential nutrients. The exceptionally dark red/purple juice is known to effectively and naturally fight inflammation.
This new format lets consumers take control. With just one or two tablespoons of haskap extract added to a glass or bottle of water, they can create their perfect juice - light and refreshing or bold and berry-rich. It’s flavor personalization and power at its best.
Smaller Bottle, Bigger Benefits
While the average juice bottle takes up half your fridge and contributes to excess packaging waste, The Better Berry Co’s compact 17oz bottle is a sustainability win. Each bottle makes up to 30 glasses of juice, taking up far less space on the shelf and in the shipping box.
That’s:
Less packaging waste
Less retail shelf space (freeing up room for a wider variety of products)
Lower shipping footprint
Easy online ordering and delivery
Consumers get convenience without compromise.
The Math That Makes Sense
At first glance, a 17oz bottle of haskap juice priced at around $29.99 might seem premium - but the value is outstanding. Each bottle makes around 30 glasses of juice, which works out to about $1.00 per glass for a nutrient-packed, antioxidant-rich beverage made your way.
Compare that to buying 30 single-serve bottles of juice, each with added sugar and preservatives - and the choice becomes clear.
The Future of Juice Is Smarter, Smaller, and Better
The next generation of juice isn’t about bigger bottles or bolder labels - it’s about smarter choices. The Better Berry Co’s haskap extract is driving this evolution: real nutrition, customizable taste, sustainable packaging, and true value in every pour.
